When you look up cross stitch on the web, what sites come up? A couple of important ones - and if you don't know about them, you should.
First, Hoffman Distributing Company (http://www.hoffmandis.com/). Love it, love it, love it! They are the leading cross stitch book distributor, and chances are good your LNS knows all about them. They have new book listings that they update every Friday, and believe me when I say I look at that listing every week without fail! They also have some nice interviews they've done with some fabulous designers.
Next, DMC (http://www.dmc-usa.com/). Producer of all things thread (among other things). They have some fun freebies, and you can also sign up to become a cross stitch Mentor, which I think is really neat.
Of course, there are a zillion fabulous sites out there - these are just two of them. More faves to come. What are yours?